DIRECTIONS EMEA 2021
Hola donde de Malaga, Spain. What a week it has been spending time with Microsoft and other Business Central partners in Milan, Italy. It was my first time experiencing Directions EMEA and I am so glad we decided to make the adventure to come to Italy and teach in front of such a wonderful European audience.
BRAIN SHARING DAY
On Monday, I was able to eat with the lovely Mary Thompson, meeting in person for the first time. We went to the Duomo area and ate wonderful Italian in the galleria. We even did dancing in the Piazza with the Italians and had a lot of fun drinking wine with the locals. We were able to share so much about our careers and futures and I am so excited for where we will go from here.
On Tuesday, I really wanted to go to Lake Cumo, after catching up on some much needed sleep, I headed to the lobby and was joined by my partner in crime and fellow MVP Kristen Hosman. We started talking in the lobby and then came along Stefan Maron, Waldo, AJ, Mary, Soren, and more. We decided to just hang in the lobby, discussing BC, Apps, Issues, our lives, and it was fantastic. So much better than the Lake any day of the week. It set the mood for a good week of learning. This was the first time ever Mary, Kristen and I were ever in the same place at the same time for two years! It was amazing.
FIRST IMPRESSIONS OF EMEA
First impressions of the conference were very mixed. The conference was held in the beautiful facilities in the Milan Convention Center. On the first night, we were able to attend a reception expo to gather goodies, our badges, bags, and color coded stickers to indicate how comfortable we were with human interaction. Of course, I was green and this meant okay for hugs and handshakes. Don't worry, 9 days later, I am still COVID free. We enjoyed the wine and walking around the expo hall, which was well laid out with plenty of space. It was very surprising how much of a minority we were, not only being Americans but mostly being women. More on that later.
Later that evening, we joined some BC/NAV great minds to attend the BC Beerinar Live, which was where I was able to meet some of the MVPS and other talented BC professionals in a pub style atmosphere. I met my good German friend, and scooter gang leader, Peter Steffek and other greats like James Crowter, AJ Kauffman, Waldo, Stefan, Simon, and more. Thanks for inviting us Kryzstof.
At one point of the dinner, I was introducing myself and Simon said, "Don't worry Shannon, everyone here knows who you are. We all follow you! "Wow! It took me by surprise because I just make sure and keep up with everyone on twitter but to have an impact globally was a big surprise and it just warmed my heart. It made me love Europe even more than I did before.